Even if you haven’t played any of the games in the Grand Theft Auto series, you have definitely heard about them. Grand Theft Auto V, in particular, has achieved the most success of the series to date. In fact, the profits it’s raking in and the huge online activity from its multiplayer component is why it’s unlikely we will see a sequel for quite some time. If a product is exceeding a company’s profit expectations, why create a new product soon?
Grand Theft Auto V stands as an example of what happens when you deliver a product that meets or exceeds the expectations of the consumer. If your product provides quality over quantity, and is something that a potential customer is looking for, you don’t have to do much to convince them that it’s right for them. Of course you need a description of the product and a unique selling proposition so that prospects know how your product stands out. But if your product works wonders, and you’re marketing it effectively, you can generate profits in no time.
Grand Theft Auto V has maintained a huge level of success despite the fact of indirect competition of other triple A titles, including Call of Duty and Fallout 4. Here are a few elements that can give your product the staying power of Grand Theft Auto V:
Focusing on a Niche
You may have heard this before, but it stands true to this day. Instead of focusing on the general audience, focus on a audience that has a specific need. Rockstar Games, the developer of Grand Theft Auto V, has always been able to achieve this by focusing on two things, delivering a compelling story in the world of crime, and maintaining it’s solid sandbox elements. People who love story driven games and are able to roam around a huge city to do whatever they want are the people who have invested their dollars in the series. Not everyone likes that kind of game, but that’s okay. They don’t have to please everyone, and neither do you.
Marketing the Product Consistently
You can have an amazing product line, but you must consistently market your solution otherwise people will forget about it. Depending on what you’re selling, and where your audience usually goes to get their information or interact, you will need to implement different marketing methods to reach them, including email, social media, and public relations. Whatever methods you choose, develop a calendar to schedule the day and time of when you’ll use these methods to send out your message to your audience. Have this planned out between 6 months to a year in advance.
Months before Grand Theft Auto V was released, there were game trailers, interviews, press releases, and a strong advertising campaign. Since the game’s release, they have been marketing their post release content for the game on YouTube, their website, and social media, where major gaming and entertainment websites have informed their audience. Aside from that, YouTube influencers are consistently posting videos about the game, extending its viral marketing power.
Establishing a Solid Brand
This is probably the most important advice to follow that will allow your product to stand the test of time. If your product excels in quality, exceeds the needs of your customer, and you’re marketing it consistently, make sure you’re also building a brand behind it. This is how the world will recognize your product, and will become emotionally connected with it. So in other words, your product must tell a story that your audience can relate to.
This is what has helped the Grand Theft Auto series to maintain a solid presence in the gaming world. They’ve used signature fonts for the title, and signature artwork for the game’s cover and website. Every game in the series maintains the same graphics design, gameplay mechanics, and sound design. They could just release a graphic image of a numeral VI in a black background on their website, and the entire world would be talking about a potential Grand Theft Auto sequel. Though the series’ brand presence is very strong, it took them years to get there. So be prepared to work hard to get your product well known.